Terraway Mobile Detail: May 2015

Tuesday, May 26, 2015

Motivational Drive

Almost everyone has been where they have a goal which you are ecstatic to reach. Perhaps you have chosen to lose those few extra pounds, or you want to be an entreprenuer.

As time passes, it becomes harder and harder to see your main goal and so you lose your motivation. A motivational drive is needed to reach our goals and guarantee our success. The drive, also known as motivation, is the necessary key to any success.

The cause for failure in most people in attempting to achieve their goals is established in the beginning with the failing to set small goals in order to reach the bigger goal.

This needs to be done to stay motivated to give your goals a chance to become your reality. Examine what you want achieve and ensure that you take the proper steps to get where you need to go.

When attempting to reach your goal, you will face oposition, but you must look past those circumstances and see your destination.

Written By

Diamond McAllister

Success4you Solutions

Quote of the day

Wednesday, May 13, 2015

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

What is your company's mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think.Know what they think.

Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center .

Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

Get a great logo. Place it everywhere.
Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.
Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can't do this, your attempts at establishing a brand will fail.