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THE TWO MOST IMPORTANT RULES I HAVE FOR AFFILIATE MARKETING

Smart Affiliate Marketing Strategies

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products.

You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make.

• You’re happy because you earned a commission…
• The company is happy because they have a new sale from a customer that they might not have normally been able to reach…
• And the customer is happy because they learned about a product from you that will hopefully fulfill a need or desire.

The beauty of affiliate marketing is that you don’t have to invest the time and effort to create a product to sell. You can begin selling something as an affiliate as soon as you have a platform to sell it on.

Affiliate marketing is something I’ve been doing ever since I started my first business online on my LEED Exam website – promoting a third party company’s practice exam software along with my own published eBooks and audio guides.

I also do affiliate marketing here on the Smart Passive Income blog, sharing many of the tools and services that I use to run my online businesses, and if you or anyone else purchases through my affiliate links I earn a commission. If you’ve purchased from my links before, thank you so much! I greatly appreciate your support!

THE TWO MOST IMPORTANT RULES I HAVE FOR AFFILIATE MARKETING

Before I share the strategies that I’ve used to generate over $20,000 in affiliate commissions per month, there are extremely important rules I use when promoting products that are not my own. You don’t have to use these rules in order to become an affiliate or be successful at it, but it’s what has helped me grow my affiliate income tremendously over the last couple of years:

1. I only recommend products as an affiliate that I’m extremely very familiar with – preferably products that I’ve used before and have helped me achieve something. If I’m not confident in the product and I don’t feel it will positively help people, I will not promote it.
2. I never directly tell anyone to buy a product. I always recommendproducts based on my experience and in the context of what I’ve done or what I’m doing.

Honest affiliate marketing has always worked best for me, so I encourage you to do the same.

Source: http://www.smartpassiveincome.com/affiliate-marketing-strategies/

Quote of the day

Ivey McAllister

Success4you Solutions 

757-943-9577

Create a Pintrest Business account

While social networks like Facebook and Twitter are great for sharing content, some businesses can benefit from showing off their more visual sides, and Pinterest is the perfect platform for doing just that.Ready to take on one of the most pin-teresting social networks out there? Here's everything you need to know before you start pinning.

What is Pinterest?

Pinterest is a platform that allows users to share and save content to virtual collections called pinboards (also referred to as simply "boards"). The social network has both a website and a mobile app, and was launched in 2010 by co-founders Ben Silbermann, Evan Sharp and Paul Sciarra. Initially, the website was available only in a closed beta model, and users could join only by invitation until August 2012, when Pinterest opened to the public.

The platform has a very unique demographic, in that the vast majority of its more than 70 million users (according to a July 2013 study by Semiocast) are female. Globally, 83 percent of Pinterest users in 2012 were female, according to a study by Engauge.

While you can find just about anything on the Web on Pinterest — the website's categories include everything from art to technology, Pinterest is known as a hub for DIY and craft projects, recipes, fashion, home décor and health- and fitness-related information.How does Pinterest work?

Creating your account

To use Pinterest, you first have to sign up for an account. For businesses, it's really important that you make sure you specifically sign up for a business account. Using the main sign-up page creates personal accounts — to create a business account, go here.

It's important to make this distinction because business accounts, while free like personal Pinterest accounts, give you access to features to help your business thrive on the platform, like analytics tools.

To sign up for a business account, you need to enter your email address, a password, the name of your business and your website (though including your website is optional). You also need to select what type of business you run from a drop-down menu. From there, you can set up your profile.

When you log in to your Pinterest account, you're taken to your home feed. Your home feed shows you all of the most recent pins from the other Pinterest accounts you follow and features endless scrolling for seamless browsing.

Across the top of each page you visit on Pinterest, there is a large search bar with the Pinterest logo on the left-hand side, and a drop-down menu to the right. Clicking the Pinterest logo takes you back to your home feed, while clicking the drop-down menu displays links to all of the categories you can browse through on the platform. To the right of the search bar you'll see a button with your username and profile picture, and a small button next to it that pulls up a window with your recent activity (i.e., your notifications and messages as well as news from people you follow). Clicking your username takes you to your profile page, where you can see all of your boards and pins, as well as options to edit your profile.

So what exactly are pins and boards? Well, in simple terms, pins are the content you share on Pinterest, and boards are how you organize that content — sort of like visual bookmarks. Before you can start pinning anything, you need to create your boards.

Creating your boards

To create a Pinterest board, go to your profile page and in the space where your boards would go, you'll see a rectangular space with a "Create a board" button.

Once you click, a box will pop up with the information you need to fill in. You'll need to enter a name for your board, a description of what your board is about (these are optional, but should be filled out as they can help people discover your boards more often) and select a category for it (also optional, but very important for the same reasons). In addition, you can choose to keep your board secret, so that only you have access to it.

At the bottom of the "create a board" box, you'll also see an option entitled, "Who can add Pins?" with a text box where you can invite other Pinterest users by username and/or by email. Adding other users to your board creates a group board, which will show up on both your profile and the other users' profiles as well, and everyone added to the board can contribute pins.

Once you're done filling out your board's information, just click "create board" and you're done. From there, you can start adding pins.

Adding pins

You can add pins to your Pinterest boards in a few different ways. To add your own content to Pinterest, go to the board you want to pin to, and click the "Add a Pin" button. A box will pop up with the options to add a pin from the Web or from your computer.

If you decide to add a pin from the Web, Pinterest will prompt you to enter a link to the page you're pinning from. Once you enter the link, you'll be taken to a page that shows all of the images from that website. You can then select the image you want to pin, which will open a box that allows you to enter a description for your pin. You can also change the board you want to pin to via the drop-down menu. When you're done, click the "Pin it" button. Pinning content from the Web will ensure that your pin links back to the website it came from.

If you choose to add a pin from your computer, Pinterest will prompt you to choose and upload an image file. From there, the process of adding a pin is the same.

To pin from the mobile app, go to your profile tab and click the plus button. This gives you the option to create a new board or pin from your phone's photos, the Web, or to pin your location if you use the maps feature (part of Pinterest's "rich pins").

All pins must include an image or a video in order to be added to Pinterest.

You can also "repin" content from other Pinterest users, as opposed to adding your own content, and it's good to share a mix of both. Repinning is an easy way to be more active on Pinterest when you don't have your own content to share, plus, it can get other Pinterest users to notice your brand.

To find content to repin, you can browse through your home feed, browse through specific categories, or search certain keywords in the search bar. When you want to repin an existing pin, hover over the image and click the red "Pin it" button. You'll then be prompted to select a board from the drop-down menu, and you can either leave the previous user's description, or write your own.

Rich pins

Rich pins are a special type of Pinterest pin that make using the platform more straightforward and seamless. These pins include extra information beyond just the image, click-through link and the pinner's description. Currently, there are five types of rich pins:

• Place pins: Place pins are a special kind of rich pin that allows users to create a map with the content they share. To enable place pins, you simply check off the "add a map" option when you create or edit a pinboard. Selecting the map option overlays your pins onto an actual interactive map (as opposed to the typical solid-color background). You can then add places to your existing pins and pin new places as well.

Place pins include important details like addresses and phone numbers — perfect for mapping out restaurants and other attractions when you're planning a trip.

• Article pins: Just because Pinterest is highly visual in nature, doesn't mean it's not a good place to share written content. So long as an article features an image, it can be pinned to Pinterest.

But article pins make it so that users can automatically see the article's headline, author and a story description — making them much more searchable and distinguishing them from other content on the platform.

• Product pins: Product pins make shopping via Pinterest a lot easier. Unlike a regular pin, these rich pins show where the product you're pinning can be purchased, the current price and a direct link to the product page.

Additionally, product pins prices' are updated in real time, and if a user pins a product pin to one of his or her boards, that user will be notified when the product's price is lowered. Since many Pinterest users create boards that serve as wish lists for things they want, product pins are a great way to convert pins into purchases.

• Recipe pins: Pinterest is already a huge hub for foodies, and you can find just about any recipe imaginable on the site. Recipe pins take sharing food on Pinterest to a whole new level. Unlike a regular pin, which would show an image and a description that is manually entered in by the pinner, these recipe-specific rich pins show users important information like the necessary ingredients and their amounts, cooking times and serving info.

Recipe pins also display details about whether a recipe is vegetarian, vegan, gluten-free, paleo, etc., making searching for – and determining which recipes you can make – a lot simpler. And users can still click-through to the website from which the recipe came to see detailed instructions and more photos of the recipes they're pinning.

• Movie pins: Great for film buffs, these rich pins show more details about the movies you pin. Movie pins include information like the year a film was released, its rating, the director and the main stars of the film.

When pinning from different movie websites like Netflix, Flixter and Rotten Tomatoes, pinners will also see how those websites' users ranked films as well.

• App pins: Pinterest's newest addition to the rich-pins family allows you to share and download apps directly from the platform. Currently, app pins only work in the United States, and with iOS apps.

To use them, simply choose a device, and add a link to the App Store — Pinterest will add a download button to your pin, so users don't even have to leave your pinboard. 

To use rich pins, you need to apply for them. According to Pinterest, there are four steps to this process.

1. Decide which type of rich pin you want to use.
2. Read the documentation for your chosen rich pin type.
3. Add the appropriate metatags to your website.
4. Validate your rich pins and apply to get them on Pinterest.

You can find out more about applying for and enabling rich pins on Pinterest's developers page.

Interacting with other Pinterest users

Pinterest is, unlike other social networks, much more about saving and sharing content than it is about interacting with other users. However, it's still a social network, and like any other social network, Pinterest does give users ways to connect with other people. Repinning and using group boards are a few ways to interact with other users, but there are other methods as well.

• Likes: Liking a pin is the easiest way to interact with another Pinterest user (and save a pin for later, if you don't have time to pin it right away). Simply hover over the pin you want to like and click the heart-shaped button. As with favoriting a tweet on Twitter or liking a Facebook post, this will notify that user, and you can access your liked posts from the "Likes" tab on your profile page.
   
• Comments: You can also add comments to other users' pins. To do so, click on the pin you want to comment on. This will pull up a larger window with the pin and more information about it (especially if it's a rich pin). Under the pin, you'll see a comment box where you can type in and share what you want to say.
   
• Sending pins: You can also send pins you want to share with other users (or non-Pinterest users, even) by hovering over pins and clicking the send button. A box will pop up that allows you to search for other Pinterest users by username, or type in an email address to mail the pin to.

Additionally, you can find friends from other social networks to send pins to as well.

• Tagging users: Just like on Twitter, you can tag users using the @ symbol on Pinterest. When you're writing a description for your pin or adding a comment to someone else's pin, just type in the @ symbol and the username of the person you want to tag, and they'll be notified.

Karen Leland, branding, marketing and content expert at Sterling Marketing Group suggested using these features to promote other brands.

“Build your brand by engaging with the community via repinning, commenting on and liking other pins,” she said, adding that tagging other users in your pins' descriptions is a good way to reach out, too. 

Hashtags on Pinterest

Pinterest users can use hashtags when sharing their pins, as with other social networks like Twitter, Facebook and Tumblr. However, Pinterest has its own unique search system, so hashtags are not the most effective way to make your content searchable on this social network. Hashtags are more effective if you use your own, brand-specific hashtags, and less effective if you were to share a pin with the hashtag #recipes, for example.

While you may be tempted to put hashtags in your business's description (like on Twitter) or in your boards' descriptions, don't do it — hashtags on Pinterest only work in pin descriptions, so if you put them elsewhere, you'll only waste your time and look like you don't know how to use the platform.

What's more important on Pinterest is that you use proper keywords when describing your pins and boards, keep your boards organized (i.e., don't pin recipes to a fashion board by accident) and categorize your boards correctly. Hashtags are really only a bonus on Pinterest, whereas on Twitter they can make or break how successful your posts are.

Personalizing your Pinterest profile

Unlike other social networks, Pinterest does not give you many profile customization options. That doesn't mean that you can't show off your brand, though. Pinterest allows you to upload a profile picture, use a custom username, and write a summary about you or your business. You can also list your location and your website.

While you can't change the layout of your Pinterest page like you can on Tumblr or upload a banner image like on Facebook or Twitter, there are other ways to make your profile unique. You can name your pinboards with clever phrases that are both searchable (i.e., contains the proper keywords) and relatable to your brand. You can also enter a short description of each board that explains what that board is about and how it aligns with your brand. Additionally, you can choose cover photos for each board that relate back to your brand and are visually stimulating. While you may not be able to change much about your Pinterest profile, you can still successfully represent your brand with the options the platform gives you if you get creative.

Trending topics on Pinterest

To see what's trending on Pinterest, click on the drop-down menu in the search bar and select "Popular" (if you're on mobile, go to the search tab and select the same category). The Popular page will show you a feed of the most popular pins on Pinterest at that time.

Above the popular pins, you'll see a banner of the top interests on Pinterest at that time. You can click these interests and see the popular pins in those topics in addition to related topics.

Knowing what's trending on Pinterest can help you decide what types of content to pin. For example, if you see a lot of DIY projects trending, that would be a good time to find and share DIY content that can relate back to your business, if at all possible. Any time you can relate trending topics back to your brand, you make your business more discoverable on Pinterest.

Advertising on Pinterest

Currently, Pinterest does not offer advertising options for businesses. However, the platform has been testing an option called "Promoted Pins," which Pinterest plans to launch in the near future. Businesses can sign up to receive updates and priority access to the Promoted Pins feature here.

Pinterest analytics

To access your account's analytics page, go to your profile page and click the gear button in the top right-hand corner. This will pull up a drop-down menu where you can also access your account settings, a tips for businesses page, and the log-out page.

When you select "analytics" you'll be taken to a dashboard where you can see statistics about your profile, audience and more. Specifically, you can see data on your profile's average daily impressions and viewers, your average monthly viewers and average monthly engagements, and data about which pins are doing the best. You can click "more" on this data to see graphs of all your data.

Pinterest's analytics tool shows you which of your pins have gotten the most impressions, repins, clicks and likes, so you can see what types of your specific content get the most traction on the platform.

Through Pinterest analytics you can learn valuable things about your audience demographics, like gender, location and other interests, what devices visitors to your page are using, along with what your most popular pins are.

You can learn more about navigating and understanding your analytics data here.

Pinterest tips & tricks

• Connect to your other networks. You can connect your Pinterest account to your Facebook, Twitter, Google+, Gmail and Yahoo accounts, and can choose to log in with Facebook and/or Twitter (instead of typing in your email and password) as well. Connecting to your Gmail and Yahoo accounts allows you to find and connect with your contacts who already have Pinterest accounts, and when you connect to your other social networks, they'll be displayed on your profile so pinners can easily find you elsewhere on the Web.
   
• Use the Pinterest bookmarklet or browser add-on. Pinterest offers both a bookmarklet (a button that you can drag to your browser's bookmarks bar, which, when clicked, allows you to pin content from the websites you visit to your Pinterest boards) and a browser add-on for Google Chrome. The browser add-on appears as a small Pinterest logo next to the search/address bar, and works similarly to the bookmarklet.
   
• Add a Pinterest board widget to your website. This is a great way to let visitors to your website know that you're active on Pinterest. Just choose the board you want to share, paste the URL into the widget maker, choose the size you want, and click the "Build It!" button. Then, embed the code on your website somewhere visitors will see it.
   
• Add the "Pin it" button to your website. Have you ever gone to a website, hovered over an image and seen a little red Pinterest button pop up? That's Pinterest's Pin it button, and it allows Pinterest users to easily pin your content to their boards directly from your website. Adding the Pin it button to your website makes it simpler to share content from your website — meaning more people are likely to do just that.

• Watch your percentages. Achieve balance with the content of your boards by posting specific amounts of certain content. Leland said that, in general, 40 percent of your boards should be motivational and inspiring, 40 percent should be instructional and educational, and only 20 percent should be directly about your brand (things like announcements, contests, etc.) Although it's important to see what works with your audience by looking at your analytics page, and adapt your strategy that way, too. 

You can find the bookmarklet and browser add-on as well as more information about creating a board widget or adding a Pin it button to your website here.

Cool uses for Pinterest

Pinterest may seem like a simple platform, and it is, but that doesn't mean you can't find cool and unique uses for your pin boards. There are a lot of ways that businesses and users alike can use Pinterest for purposes other than just sharing products, recipes or articles (or as previously mentioned, planning a trip with the maps feature). Here are a few ways to take advantage of Pinterest:

• Create gift guides. Don't just pin your latest products to your boards. For holidays (or other special, relatable occasions), turn your pinboards into gift-themed gift guides. Include your own products as well as other brands, so that it doesn't look like one giant advertisement for your business. Other pinners will love browsing through your products, and you'll probably be more likely to make a sale.
   
• Show off playlists. Since you're not limited to solely pinning images, try pinning music videos from YouTube to create a playlist board. With a huge fitness community on Pinterest, this could be a great way for fitness-related companies to stray from the norm of sharing workout guides and exercise gear, for example.
   
• Make a reading list. Save thoughtful articles and books related to your business with Pinterest by creating pinboards of all the good reads you think your visitors and customers would be interested in. You can also create secret boards with all the articles and books you're dying to read in your spare time, so they don't get lost or forgotten in your bookmarks folder.
   
• Plan an event. From a business trip to the office holiday party, Pinterest makes planning events (perhaps surprisingly) easier. Just create a secret group board with everyone who's working on the event, and each person can pin or repin helpful ideas, locations and tips.
   
• Redesign your office space. Moving into a new office or redesigning your old one? If you can't or don't want to hire a designer for any reason, create a secret group board and invite your employees to contribute ideas. Pinterest has a plethora of DIY projects and décor ideas just waiting for you on the Web.

• Do giveaways. If you’re holding a contest or promotion, pin it to the relevant boards on your Pinterest page. Leland noted that pins with a call to action like this see much more engagement on the platform. 
• Source: http://www.businessnewsdaily.com/7552-pinterest-business-guide.html#sthash.W0W8KT0c.dpuf

How Your Daily Discipline Drives Success

     

      Early in my career, when I was a college coach, I thought the solution to my problems was these two words: “if only.” If only I had more scholarship money, we’d win more. If only I had a better budget, we’d win more. If only I had better facilities, we’d win more.

Those "if only" things were going to solve everything for me. But, then . . . I got a bigger budget and didn’t win more. I got more scholarship money and didn’t win more. I got nicer facilities and, yep, you guessed it.

I wasn’t the only coach who thought that way. The "if only" trap is a common one for coaches. We don’t like to take a long hard look in the mirror for fear of not liking what we see. It’s easier to chalk up our losses to something external that we don’t yet possess.

Thinking that that "one thing will change everything" is also a familiar trap for entrepreneurs. I see it with clients who think that one more staff member, one venture capitalist who will fund their dreams, one video that will go viral or one big client referral will make all the difference.

Yet it’s never one thing, never some magic bullet, that will help you win more. Success lies in your daily discipline. Consider this old Zen Buddhist phrase, “Before enlightenment, chop wood, carry water. After enlightenment, chop wood, carry water.”

The message is that consistent execution of fundamentals over time is the key to success. In ancient times you chopped wood to make fire and carried water for drinking; and if you didn’t, you wouldn’t survive, never mind thrive. What are the high-value fundamentals you yourself must execute daily to ensure prosperity?

The media tries to fool us into believing there are overnight successes: that YouTube sensation whose one video goes viral or the contestant on The Voice who gets her big break. In reality, those overnight successes were thousands of nights in the making. They each chopped a lot of wood and carried a lot of water.

Enlightenment (success) for the entrepreneur may indeed start with “arriving on the biggest stage” in that person's industry. Yet the other hidden truth in that Buddhist quote is that after enlightenment, the only thing that will sustain it is precisely what got you there to begin with: consistency in daily efforts.

I learned that lesson the hard way as a coach. In 2002 we had our best season ever, advancing to the NCAA Final Four and finishing the season ranked number three in the nation. I thought that sustaining success would be easier than achieving it. I couldn’t have been more wrong.

I mistakenly thought momentum would just keep us rolling. That didn't happen: Instead, we went 4-9 and had one of our worst years ever. That’s what happens when you stop chopping wood. When we recommitted ourselves to 20 recruiting contacts every day (think: sales prospecting), our fortunes finally started turning around. That was our chopping wood and carrying water. What’s yours?

One thing doesn’t change anything: What drives your results is showing up and putting in the work, day in and day out. The work and the adversity are deposits you are paying, for success in the future. Enlightenment is not a destination or end point on a map or business plan. Your success is built brick by brick, day by day. Put in the hard work, do it every day and when you succeed, wake up and do it again the day after that.

Chopping wood and carrying water is about consistency of effort. I’m what you call a grinder; I’ll win by grinding out sheer effort and doing what other people won’t do. Why? Because I know I’m not smart enough to get by on brains alone, and I’m not talented enough to get by on talent alone. Most people aren’t. I’m actually thankful for that because, through consistency of effort, you create discipline, and discipline wins. Consider adopting this approach if you too are willing to "do." Then you too will get results that others don’t.

I’m able to earn the trust of clients through my example: For one, I publish a column every Wednesday. Another "promise" I keep is sending my newsletter to my subscribers' inboxes every Monday morning, and ensuring that my podcast airs every Thursday. These are promises I make, not just to my clients and the audiences I serve, but to myself.

Why is that promise important? Because trust in business these days is at an all-time low. What’s your version of chopping wood and carrying water that will engender greater trust in your business? Examples from some of my clients include:

• Responding to all emails the same day they come in.
• Returning all phone calls by the close of business that day
• Waking up and going to bed at the same time
• Exercising daily during lunch hour
• Walking the sales floor every day at 2 p.m. and asking how I can help each employee

Delivering consistently creates a level of trust with people; and trust is the foundation upon which all healthy relationships are built. These are the small daily deposits that yield a big return down the road. I know that giving one great speech won’t cause Fortune 500 companies to beat down my door. And one article on Entrepreneur.com won’t max-out my book of coaching business.

Instead, trust is about showing up every day and carrying the water. Fall in love with the daily work; stay consistent with your process for getting it done; and you'll see the results take care of themselves.

For more game-changing strategies to turn your potential into performance, join my free weekly newsletter.

WHY GRAY HAIR COULD BOOST YOUR CAREER

The demographic data tells us that a “silver tsunami” is headed our way. We’re told that these fellow citizens are increasingly litigious, that retirement bores them, that they haven’t saved enough and that we should get used to tolerating their overextended presence in our workplaces. But don’t be so hasty about putting grandpa out to pasture. According to a new study in the Journal of Applied Psychology:

Older applicants demonstrated consistently higher “crystallized intelligence.”

Researchers Rachael Klein, Stephan Dilchert, Deniz Ones and Kelly Dages tested more than 3,000 individuals ages 20 to 74 applying to executive-level jobs such as vice president or general manager positions within professional, technical and sales occupations, and found that older employees in executive-level positions may possess several key cognitive skills in greater abundance than their younger counterparts, including verbal ability and experience-based knowledge.

“When it comes to job performance in general, job knowledge determines whether people succeed in their respective roles,” says Dilchert, a professor of management at Baruch College, City University of New York. “So older workers who score high on so-called ‘crystallized abilities’ might have a leg up in more complex jobs such as those in the engineering, legal, and medical professions, where job knowledge changes at a slower pace.”

It wasn’t an all-around cognitive triumph, however, for the older execs tested. The study, the first to focus on higher-level executives and how different cognitive ability tests may impact the hiring of older applicants, also found that, compared to younger employees, the older ones showed steeper declines in “fluid intelligence,” including the ability to reason, particularly after age 59.

Of course, there’s more to job performance than cognitive ability, says Dilchert, including an employee’s personality and relational skills, which are not subject to the same age-relateddecline. And “wisdom is not as easily measured as cognitive speed,” cautions Suzanne Degges-White, a professor of education at Northern Illinois University. “There is a great deal more to professional success … and the value of an older worker than fluid intelligence assessments can measure.”

But as long as we live in a world where many employers insist on measuring such skills — and to hire, retain or retire their employees accordingly — it’s good to know at least that the cognitive knife can cut both ways when it comes to younger and older workers. And for those approaching the tail end of their careers, it’s reassuring that it might not just be your golf game and your grandchildren that you hear beckoning; it might increasingly be your employer as well.

Ivey McAllister

Success4 You Solutions 

www.success4you.ws

Source: http://www.ozy.com/acumen/why-gray-hair-could-boost-your-career/60509?utm_source=B1&utm_medium=pp&utm_campaign=pp&utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=usatodaycommoney-topstories

Time To Start

This is great. Watch and enjoy.

Ivey D McAllister

Success4you Solutions

www.success4you.ws

(757) 943-9577

Source:Youtube RSDMotivation

LinkedIn’s Future: First It Was A Publisher, Now It’s A College

 

LinkedIn announced it acquired Lynda.com, a higher ed platform.

 

 

 

LinkedIn announced today that it has acquired a leading e-learning service, Lynda.com, for $1.5 billion in cash and stock. The move is part of LinkedIn’s bid to become more than an online resume platform.

 

Lynda’s online, subscription-based repository of learning videos, many of them focused on professional skills, will eventually be integrated with many LinkedIn features, the company said in a statement, potentially allowing job-seekers to see the skills required for certain positions, take courses in those skills, and then post evidence of newly acquired credentials onto their LinkedIn profiles.
“The mission of LinkedIn and the mission of lynda.com are highly aligned. Both companies seek to help professionals be better at what they do,” said Jeff Weiner, CEO of LinkedIn, in a statement. “When integrated with the hundreds of millions of members and millions of jobs on LinkedIn, lynda.com can change the way in which people connect to opportunity.”
Industry insiders have long speculated that LinkedIn could make moves into the world of higher education.

LinkedIn has the potential to become a higher education institution in its own right, said Ryan Craig, a partner at the higher education investment firm University Ventures and the author of a recent book on the future of college, in an interview with BuzzFeed News last month. LinkedIn could offer credentials rather than traditional diplomas and, most importantly, tie them directly to job skills and employers.

Massively open online courses, or MOOCs, were initially unsuccessful because the courses held little currency with employers in the real world. A platform like LinkedIn could add that value, Craig said. “It could show you, ‘Here’s the quickest path to this job: short video courses, MOOCs, assessments,” allow people to follow the path and post evidence of their competency, then suggest qualified job-seekers directly to employers.

Three years ago, LinkedIn hired a director of editorial content, a former editor at Fortune, with the hopes of becoming a professionally-focused news platform.

Molly Hensley-Clancy is a business reporter for BuzzFeed News in New York. In 2015, Hensley-Clancy won an award from the Edwin Gould Foundation for her reporting on the business of education.

Ivey D McAllister

Success4you Solutions

www.success4you.ws

(757) 943-9577

 

 

 

Source:http://www.buzzfeed.com/mollyhensleyclancy/linkedin-makes-a-big-bet-on-higher-education?utm_term=4ldqpia#.efxPELR3D

The Happiest People Know Their 'Flow State.' What's Yours?

 

 

 

Ivey D. McAllister

Succcess4you Solutions



www.success4you.ws

 

 

 

 

 

 

 

 

 

 

Source:https://www.youtube.com/watch?v=iovMYIEDatE&feature=youtube_gdata